BUS 467:
Product Management
Spring 2025
Marketing planning and implementation are heavily involved in product and brand management.
I learned the development of specific strategies to support existing products and to help manage a portfolio of products and brands.
This is demonstrated through my group’s case study presentation on Nike that focused on the ‘metaverse’.
At the time, the rise of the metaverse allowed Nike to engage its consumers in new ways and continue developing its digital presence.
The company’s primary focus on bringing customers together through storytelling has been pivotal to its success.
Highlighting this on presentation day awarded my team first place.
As a result of the class' impact, my long-term career goal is to become a product manager
Nike: Tiptoeing into the Metaverse
Mohanbir Sawhney & Pallavi Goodman
Running into the Metaverse
How Nike is diversifying its portfolio and branching
out into the digital realm of merchandise.
BUS 462 (601):
Marketing Research
Fall 2025
Before taking this course, I had little idea
how much work goes into Market Research.
Properly conducting research is done by defining a proposed business problem and a set of research questions.
For my semester-long group project, we focused on a local coffee shop, Cup-A-Joe. Notably being my first research project done, it was a long process.
There were three parts (broken into segments) that required constant dedication.
Focus groups, surveys and in-person interviews were held to prepare a well-rounded solution to the problem.
Data Collection
First-hand experience in collecting qualitative data & analyzing quantitative data through IBM SPSS Statistics.
Marketing Research on Cup-A-Joe
Increasing Cup A Joe’s Offerings Through an
Updated Media Presence
